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North Carolina coach Hubert Davis set to earn $9.75M over five seasons

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New North Carolina coach Hubert Davis will earn $9.75 million in salary, supplemental compensation, and deals with manufacturers and multimedia over the next five years, according to the employment agreement released by the university.

His total $1.95 million average annual compensation ranks 13th among ACC men’s basketball coaches, according to USA Today. For the 2020-21 season, the newspaper’s annual database report shows that 60 coaches in the country earned more than $2 million.

Davis, who replaced the retired Roy Williams, will receive $400,000 in base salary in all five years, while his supplemental income will start at $600,000 and increase by $100,000 each year, reaching $1 million for the 2025-26 campaign.

Davis’ manufacturer agreement with Nike pays $250,000 annually and his multimedia deal with Learfield pays $500,000 a year.

The deal was approved by the UNC Board of Trustees on April 5. The contract takes effect on Saturday and runs through June 30, 2026.

Davis, who turns 51 next month, can earn additional money in bonuses, including $75,000 for reaching the Sweet 16, $200,000 for reaching the Final Four or Elite Eight, and $250,000 for winning the NCAA championship.

Winning the ACC regular season crown or postseason tournament title are each worth a $50,000 bonus for Davis, and an ACC Coach of the Year award would net him $25,000.

He also has an annual expense allowance of $50,000.

A former North Carolina and NBA player, Davis was an assistant coach under Williams for the past nine seasons before being named coach on April 5.

–Field Level Media

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