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FIFA franchise may be renamed EA SPORTS FC

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EA SPORTS announced last week that the company is exploring the idea of rebranding its popular FIFA esports franchise.

Dexerto.com reported Monday that EA SPORTS FC could become the new brand name, based on recent trademark applications.

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,” the company said in an Oct. 7 press release.

“This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

FIFA is the international governing body for soccer.

A trademark application for EA SPORTS FC was filed in the United Kingdon on Oct. 1 and in the United States on Oct. 4, according to dexerto.com.

EA launched the series with the 1993 video game FIFA International Soccer. The latest iteration, FIFA 22, was released on Oct. 1.

–Field Level Media

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